Oso Snacks— Branding, Packaging, Art Direction, COPY For the rebrand of Oso Snacks, a line of all-natural dried fruits, the objective was to develop a visual identity that communicates freshness, clarity and product transparency. The brand is centered on simple ingredients and straightforward processing, so the design system needed to reflect that approach.

The resulting identity uses bold typography to establish strong shelf presence, supported by a vibrant color palette that corresponds to each fruit. Watercolor illustrations reinforce the natural qualities of the product while introducing a human, handcrafted element. Small playful details woven throughout the layout give the brand its friendly personality, creating packaging that feels joyful, modern, and immediately approachable on the shelf.

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