Molo — Lore Mondragón G. Design

Molo

— illustration

For Molo, a poke shop in Mexico City, the objective was to create a series of illustrations for to-go packaging that expanded the brand’s character and made the experience more memorable. The visuals needed to feel playful while staying cohesive with the existing identity.

The illustration set includes psychedelic characters, beach-inspired scenes and small narrative moments that add personality without overwhelming the packaging. A consistent line style and controlled use of color unify the collection. This approach brings energy to the brand and helps differentiate it within a crowded fast-casual market.

Created at/photos by: Estudio Yeye.

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