Mar & Cielo — Lore Mondragón G. Design

Mar & Cielo

— BRANDING, Art Direction, COPY

For Mar and Cielo, a beachwear brand rooted in a love for the ocean and unique Colombian swimwear, the goal was to create an identity that feels refined, feminine and connected to coastal living. The brand emphasizes individuality and quality, so the design needed to express both elegance and warmth.

The identity combines soft and bold color palettes with clean, flowing typography to evoke the rhythm of the sea. Subtle graphic accents introduce a sense of movement without overpowering the garments. The result is a visual system that feels polished yet relaxed, fully aligned with the brand’s lifestyle focus.

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