Lyf Water— packaging, ILLUSTRATION, ART DIRECTIONFor Lyf Water, a wellness brand created by Vero Amore that blends hydration with adaptogens, the goal was to create an identity that communicates purity, balance and functional clarity. The product is positioned as a clean, everyday support system, so the visual language needed to feel fresh and uncomplicated.

The design uses minimal typography and open compositions to emphasize lightness. Together, these choices create a system that feels clear, modern and aligned with the brand’s focus on wellness through simplicity.

Photos by Ana Gutman, propierty of Vero Amore.

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