Lidany’s— BRANDING, illustration Lidany’s is a forty-year-old family diner from Chilpancingo, Mexico, seeking to reach new generations as it expanded to Mexico City. The task was to refresh the brand while maintaining its legacy and familiarity.

The updated identity uses classic diner cues presented with a cleaner, more contemporary edge. Rounded typography, structured layouts and a warm color palette create a sense of nostalgia balanced with modernity. This combination helps the brand stay connected to its roots while appealing to a broader, younger audience.


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