The visual system is built around custom lettering and a secondary seal, both designed to reflect the handmade quality of the project.
As the brand evolved, I also developed the Territorios chocolate bar illustrations, which depict key stages of cacao production and the ecosystems that sustain it. Each artwork is inspired by iconic twentieth-century Mexican painters and organized around different moments of the day, creating a layered narrative that ties the product back to land, community and tradition.
*Branding created at Estudio Yeye.
Photos by Estudio Yeye and La Rifa Chocolatería.