Awaka— PACKAGING, ArT DIRECtion Awaka combines cacao with adaptogenic ingredients, which required a packaging direction that highlights both the botanical components and the functional benefits of each product. The design goal was to present the formulas in a way that feels modern, organized and aligned with the wellness category.

To achieve this, I created a structure centered on ingredient visibility and clear hierarchy. Each variant uses bold, differentiated color palettes for quick recognition. A minimal layout supports easy reading and positions the brand as trustworthy and contemporary. The style references established wellness aesthetics while maintaining Awaka’s own identity and purpose.
 
Photos by Ana Gutman, propierty of Vero Amore.
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